Zeta Global (Past Sponsor)

At Zeta, we “market in the moment” when it comes to programmatic, which means we can more efficiently find the individuals most likely to convert on your campaigns.

The Zeta Marketing Platform uses AI and machine learning to make real-time programmatic decisions based on audience definitions developed using interest and intent signals pulled from the Zeta Data Cloud – the 3rd largest proprietary data set after Google and Facebook - and delivered omnichannel. In other words, Zeta’s data-driven approach to programmatic infuses owned and operated client data with Zeta data to deliver exceptional and profitable programmatic experiences.