Teresa Fusaro

• Discuss how AI is reshaping programmatic targeting, fraud prevention, and campaign performance measurement 
• Explore concerns around biased AI models and their impact on ad spend effectiveness 
• Understand how brands can build internal AI expertise and challenge platform-defined metrics for better alignment with brand objectives 

Following the sessions, you will then break out into a small group roundtable - Benchmark with your senior-level peers and have your pressing questions answered by speakers.