Day 2 | 5th November
9:50 AM Keynote Case Study: Programmatic Perception Gap: How to Speak the Language of Business to Earn Greater Influence, Investment and Trust
- Discover why many of programmatic's most common terms and success metrics fail to resonate with CFOs, CMOs and commercial leaders.
- Challenge long-held industry assumptions around targeting, first-party data, attribution, personalisation and AI through the perspective of someone who stepped outside the programmatic ecosystem.
- Learn how to reposition programmatic around business outcomes, commercial impact and customer value to secure stronger executive buy-in and long-term investment.
Check out the incredible speaker line-up to see who will be joining Rolf.
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