Rebecca Cusack
AV Account Director DentsuDay 1 | 4th November
11:35 AM Interview: In-Housing That Works: How can you Balance Control and Agency Collaboration to Scale Capabilities and Improve Performance?
- Building more effective in-house programmatic function by understanding where in-housing delivers the greatest gains in control, agility, and transparency, and where agency support can still add real value.
- Exploring stronger in-house + agency partnership model with clear roles, better boundaries, and a more collaborative way of working that avoids the typical "in-house vs agency" tension.
- Real-world lessons from a brand that has evolved its in-house setup over several years including how to scale capabilities, bring more brands into the model, and adapt the structure as business needs grow.
Check out the incredible speaker line-up to see who will be joining Rebecca.
Download The Latest Agenda