Rachel Bowen-Thomas
Global Digital Marketing Effectiveness Lead HaleonDay 2 | 5th November
9:20 AM Panel: AI Search Disruption: How can you Protect Reach, Maintain Performance and Stay Measurable as the Funnel Collapses?
- How AI-driven search and answer engines are collapsing traditional consideration and retargeting paths
- Where programmatic effectiveness is genuinely at risk — and where it becomes more valuable than ever
- The strategic shifts leading teams are making to protect reach, influence decisioning, and stay measurable
Check out the incredible speaker line-up to see who will be joining Rachel.
Download The Latest Agenda