Phil Jackson

Phil Jackson

Global Digital Marketing Effectiveness Innovation Director Haleon

Day 2 | 5th November

2:20 PM Fireside Chat/Audience Interactive: Investment Decisions That Matter: How can you Prioritise Spend, Cut Underperforming Investments and Balance Reach, Control and Compliance?

  • How budget holders are deciding which identity solutions deserve long-term investment
  • The trade-offs between control, reach, compliance, and cost in a post-cookie world
  • What boards and finance teams now expect when funding first-party data strategies 

Check out the incredible speaker line-up to see who will be joining Phil.

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