Programmatic Pioneers Connect EU 2025

5 - 6 November 2025

Hilton London Syon Park, Middlesex, United Kingdom

Phil Jackson

Global Director, Digital Marketing Effectiveness Innovation Haleon

Day 1 | 5th November

2:55 PM FIRESIDE CHAT WITH INTERACTIVE: Understanding retail media attribution: How to go beyond clicks and impressions to prove incremental sales and optimize campaign performance?

  • Learn how leading advertisers are redefining measurement frameworks to assess true incremental sales from retail media investments 
  • Explore challenges in retailer data maturity and how brands are working around data-sharing limitations 
  • Gain insights into the future of retail media effectiveness through closed-loop measurement and second-party data collaboration 


4:50 PM WORKING GROUP 1 MEASUREMENT: How can you integrate creative quality and attention-based metrics into their measurement models to prove impact?

Check out the incredible speaker line-up to see who will be joining Phil.

Download The Latest Agenda