Programmatic Pioneers Connect EU 2025

5 - 6 November 2025

Hilton London Syon Park, Middlesex, United Kingdom

Nicolas Elshout

Digital Media Lead TUI

Day 1 | 5th November

12:10 PM PANEL DISCUSSION: Beyond last-click: How can you implement new attribution frameworks to measure programmatic’s true impact across digital and offline channels?

  • Explore alternatives to Google’s measurement frameworks and how brands are adapting 
  • Understand the role of omnichannel attribution in proving the effectiveness of programmatic 
  • Learn how advanced analytics, are reshaping media investments 


Check out the incredible speaker line-up to see who will be joining Nicolas.

Download The Latest Agenda