Nicolas Elshout
Head of Performance Marketing & Attribution TUIDay 1 | 4th November
2:00 PM Interview: Omnichannel Measurement Reset: How Can You Rebuild Broken Attribution to Deliver Provable, Incremental Insight Across Every Channel?
- Where MTA still helps (and where MMM is better)
- Integrating organic and direct channels into reporting without distortion
- How retail media changes measurement and credit models
Check out the incredible speaker line-up to see who will be joining Nicolas.
Download The Latest Agenda