Michelle Sarpong

Head of Activation The7Stars

Michelle is a seasoned marketer with an extensive track record in prominent media agencies across the UK. She excels in steering omni-channel solutions and possesses diverse experience across various channels and categories, including FMCG, Auto, Retail, Tech, and Entertainment. Currently the Head of Activation at the7stars, the largest independent agency fostering commercial growth and innovation in the market. Michelle earned wider industry recognition for her work by being listed among Campaign's Top 10 Media Buyers in 2023 & 2024 as well as being named Campaign Trailblazer and making the  IPA iList 2024. She is also part of the founding committee for the Women In Trading network which launched in 2024.

Day 1 | 5th November

10:00 AM PANEL DISCUSSION: Beyond the Billboard: How can you seamlessly integrate programmatic OOH with your digital and social channels to build brand trust, enable real-time targeting and measurement in a privacy-first era whilst still hitting your sustainability goals?

Discover how OOH has evolved to cut through digital clutter, engage audiences creatively and deliver stronger brand trust
Understand how programmatic OOH connects with digital and social, targets audiences in a privacy-first world and demonstrates measurable results
Learn how OOH drives results while supporting sustainability goals as one of the lowest carbon-emitting ad channels

Check out the incredible speaker line-up to see who will be joining Michelle.

Download The Latest Agenda