Michelle is a seasoned marketer with a proven track record across leading media agencies in the UK. She specialises in delivering omni-channel strategies and brings extensive experience across diverse sectors, including FMCG, Automotive, Retail, Technology, and Entertainment. As Head of Activation at the7stars, the UK’s largest independent agency driving commercial growth and innovation. Michelle has gained industry-wide recognition, including being selected as a shortlisting juror for Cannes Lions 2026, and being named one of Campaign’s Top 10 Media Buyers for three consecutive years 2023, 2024 and 2025. She is also a founding committee member of the Women in Trading network, launched in 2024. She is also the co-founder of ECHO (Empowering Communities, Honouring Origins), an initiative dedicated to creating intentional, inclusive spaces that celebrate and centre the Black and Brown community within the marketing and advertising industry through curated networking events throughout the year.