Lawrence Horne

Lawrence Horne

MD Commercial, Demand pubX

Day 1 | 4th November

10:00 AM Keynote Case Study: Agent-to-Agent Advertising: How Can You Build Agentic Infrastructure That Keeps People in the Lead and Gets More of Your Budget to the Media?

  • Why most of what the industry calls "agentic" is a layer bolted onto the existing stack, and what changes when buyer and seller agents deal with each other directly
  • How to govern agents on both sides of the trade, so people set the rules and make the decisions while agents scale execution
  • Building media quality into every agent decision to cut intermediary waste, and how autonomy can grow as trust is earned


Check out the incredible speaker line-up to see who will be joining Lawrence.

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