Programmatic Pioneers Connect EU 2025

04 November, 2025

Kumar Amrendra

Head of Digital Marketing, Planning & Data Science Sky

Kumar heads up Digital Marketing at Sky across the portfolio of products. His team utilizes investment planning, test & learn, and innovation through AdTech & MarTech to maximise the return on marketing budget through the funnel. His top priorities for the rest of this year and next include getting Sky in more homes, driving media effectiveness, and future-proofing Sky Digital Marketing.

Check out the incredible speaker line-up to see who will be joining Kumar.

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