Programmatic Pioneers Connect EU 2025
5 - 6 November 2025
Hilton London Syon Park, Middlesex, United Kingdom
Kohei Okusa
Global Digital Media and Standards, Senior Manager Beam SuntoryDay 2 | 6th November
9:20 AM ALL-STAR FIRESIDE CHAT: AI’s double-edged sword: How can you maximize AI-driven efficiencies whilst ensuring transparency, accountability, and unbiased decision-making?
- Discuss how AI is reshaping programmatic targeting, fraud prevention, and campaign performance measurement
- Explore concerns around biased AI models and their impact on ad spend effectiveness
- Understand how brands can build internal AI expertise and challenge platform-defined metrics for better alignment with brand objectives
Following the sessions, you will then break out into a small group roundtable - Benchmark with your senior-level peers and have your pressing questions answered by speakers.
11:35 AM PANEL DISCUSSION: Brand safety in a fragmented ecosystem: How can you leverage verification tools with real-time monitoring and reporting to ensure high-quality ad placements that safeguard media investments amidst evolving content moderation policies and platform risks?
- Explore how brands are responding to increasing concerns over ad placements in unsafe environments
- Understand the latest advancements in verification technologies and platform-led safety measures
- Gain insights into real-world strategies from brands and agencies ensuring media quality and transparency
Check out the incredible speaker line-up to see who will be joining Kohei.
Download The Latest Agenda