Karthik Perumal

Karthik Perumal

Global Media Director The Magnum Ice Cream Company

Day 1 | 4th November

12:15 PM Panel: Retail Media–Programmatic Integration: How to Align Channels to Grow Revenue and Cut Wasted Spend

  • Integrating retail media and programmatic without cannibalisation by aligning budgets, audiences, and channel roles to drive incremental performance—not overlap.
  • Discover how to unify cross-channel execution across targeting, creative, and reporting using retailer data signals to create a more cohesive and effective media strategy.
  • Understand how to prove true incremental impact beyond ROAS by designing measurement frameworks that capture halo effects, validate performance, and stand up to finance and leadership scrutiny.

Check out the incredible speaker line-up to see who will be joining Karthik.

Download The Latest Agenda