Karthik Perumal
Global Media Director The Magnum Ice Cream CompanyDay 1 | 4th November
9:20 AM Panel: Retail Media–Programmatic Integration: How to Align Channels to Grow Revenue and Cut Wasted Spend
- Integrating retail media and programmatic without cannibalisation by aligning budgets, audiences, and channel roles to drive incremental performance—not overlap.
- Discover how to unify cross-channel execution across targeting, creative, and reporting using retailer data signals to create a more cohesive and effective media strategy.
- Understand how to prove true incremental impact beyond ROAS by designing measurement frameworks that capture halo effects, validate performance, and stand up to finance and leadership scrutiny.
10:00 AM Keynote Case Study: Agent-to-Agent Advertising: How Can You Build Agentic Infrastructure That Keeps People in the Lead and Gets More of Your Budget to the Media?
- Why most of what the industry calls "agentic" is a layer bolted onto the existing stack, and what changes when buyer and seller agents deal with each other directly
- How to govern agents on both sides of the trade, so people set the rules and make the decisions while agents scale execution
- Building media quality into every agent decision to cut intermediary waste, and how autonomy can grow as trust is earned
Check out the incredible speaker line-up to see who will be joining Karthik.
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