Irina Tokareva

Irina Tokareva

Head of Global Display & Programmatic Media Raddison Hotels

Day 2 | 5th November

2:20 PM Townhall: Operating Model Decisions: How Can You Choose the Right In-House, Hybrid or Agency Model to Improve Performance and Increase Control?

  • Decision framework: maturity, markets, talent and tech readiness
  • How centralised buying models affect performance and agility
  • What to measure: efficiency, quality, and operational risk

Check out the incredible speaker line-up to see who will be joining Irina.

Download The Latest Agenda