Helen Bull
Head of Programmatic HammersonDay 2 | 5th November
11:45 AM Case Study Interactive: First-Party Data Advantage: How to Turn Owned Data into a Durable, Performance-driving Competitive Edge
- The strategic decisions that determined where to invest — and where not to over-engineer
- How we balanced privacy, identity, and scale without inflating cost or complexity
- The commercial outcomes: improved addressability, reduced dependency, and clearer ROI
Check out the incredible speaker line-up to see who will be joining Helen.
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