Programmatic Pioneers Connect EU 2025

5 - 6 November 2025

Hilton London Syon Park, Middlesex, United Kingdom

Hazem El Taha

Global Head of Marketing Technology, IWPB HSBC

Day 1 | 5th November

9:20 AM FIRESIDE CHAT: Unlocking first-party data: How can you optimise data collection, activation, and compliance to maintain precision in your programmatic targeting?

  • Discover how leading advertisers are redefining first-party data strategies for precision targeting in a privacy-compliant way 
  • Explore the biggest challenges in consent management, omnichannel data integration, and leadership adoption 
  • Learn how brands are balancing customer trust with personalization and overcoming internal roadblocks to data maturity 


Check out the incredible speaker line-up to see who will be joining Hazem.

Download The Latest Agenda