Emily Latham

Day 1 | 4th November

Building more effective in-house programmatic function by understanding where in-housing delivers the greatest gains in control, agility, and transparency, and where agency support can still add real value.
Exploring stronger in-house + agency partnership model with clear roles, better boundaries, and a more collaborative way of working that avoids the typical "in-house vs agency" tension.
Real-world lessons from a brand that has evolved its in-house setup over several years including how to scale capabilities, bring more brands into the model, and adapt the structure as business needs grow.

Integrating retail media and programmatic without cannibalisation by aligning budgets, audiences, and channel roles to drive incremental performance—not overlap.
Discover how to unify cross-channel execution across targeting, creative, and reporting using retailer data signals to create a more cohesive and effective media strategy.
Understand how to prove true incremental impact beyond ROAS by designing measurement frameworks that capture halo effects, validate performance, and stand up to finance and leadership scrutiny.