Emily Latham
Fractional Consultant, Martech Data Op Model Experian Consumer Services, ex-Aviva, ex-CarWow, ex-Channel 4Day 1 | 4th November
8:45 AM Chairperson’s Opening Remarks
2:00 PM Interview: Omnichannel Measurement Reset: How Can You Rebuild Broken Attribution to Deliver Provable, Incremental Insight Across Every Channel?
- Where MTA still helps (and where MMM is better)
- Integrating organic and direct channels into reporting without distortion
- How retail media changes measurement and credit models
3:35 PM Interview: In-Housing That Works: How can you Balance Control and Agency Collaboration to Scale Capabilities and Improve Performance?
- Building more effective in-house programmatic function by understanding where in-housing delivers the greatest gains in control, agility, and transparency, and where agency support can still add real value.
- Exploring stronger in-house + agency partnership model with clear roles, better boundaries, and a more collaborative way of working that avoids the typical "in-house vs agency" tension.
- Real-world lessons from a brand that has evolved its in-house setup over several years including how to scale capabilities, bring more brands into the model, and adapt the structure as business needs grow.
4:30 PM Chairperson’s Closing Remarks
Check out the incredible speaker line-up to see who will be joining Emily.
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