Emily Latham

Emily Latham

Head of Digital and Martech Aviva

Day 1 | 4th November

8:45 AM Chairperson’s Opening Remarks

11:55 AM Panel: Retail Media–Programmatic Integration: How to Align Channels to Grow Revenue and Cut Wasted Spend

  • Integrating retail media and programmatic without cannibalisation by aligning budgets, audiences, and channel roles to drive incremental performance—not overlap.
  • Discover how to unify cross-channel execution across targeting, creative, and reporting using retailer data signals to create a more cohesive and effective media strategy.
  • Understand how to prove true incremental impact beyond ROAS by designing measurement frameworks that capture halo effects, validate performance, and stand up to finance and leadership scrutiny.

5:00 PM Chairperson’s Closing Remarks

Day 2 | 5th November

8:55 AM Chairperson’s Opening Remarks

9:50 AM Case Study Interactive: AI Decisioning in Practice: How to Apply AI to Improve Personalisation, Make Better Decisions and Prove Real Business Value

  • What are the barriers to getting your brand to harness AI decisioning?
  • What operational and technological challenges might you face?
  • What lessons can you learn from mature and progressive UK Brands? 

1:50 PM Interviewer: In-Housing That Works: How can you Balance Control and Agency Collaboration to Scale Capabilities and Improve Performance?

  • Building more effective in-house programmatic function by understanding where in-housing delivers the greatest gains in control, agility, and transparency, and where agency support can still add real value.
  • Exploring stronger in-house + agency partnership model with clear roles, better boundaries, and a more collaborative way of working that avoids the typical "in-house vs agency" tension.
  • Real-world lessons from a brand that has evolved its in-house setup over several years including how to scale capabilities, bring more brands into the model, and adapt the structure as business needs grow. 

2:50 PM Chairperson’s Closing Remarks

Check out the incredible speaker line-up to see who will be joining Emily.

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