David Costa

Global Media Investment Lead HP

Day 1 | 5th November

4:30 PM OXFORD STYLE DEBATE: Programmatic advertising will never be truly transparent—despite industry efforts, brands will always struggle to fully track and validate their investments – FOR AND AGAINST

FOR – The complexity of the programmatic ecosystem, AI-driven black-box optimisation, and the continued influence of walled gardens will prevent full transparency

Katya Zapolnova, Digital Media and Data-Driven Marketing Lead, EMEA, Mattel 

AGAINST - Advances in supply path optimization (SPO), better verification tools, and stricter regulations are moving the industry towards full transparency

David Costa, Global Media Investment Lead, HP

Day 2 | 6th November

11:35 AM PANEL DISCUSSION: Brand safety in a fragmented ecosystem: How can you leverage verification tools with real-time monitoring and reporting to ensure high-quality ad placements that safeguard media investments amidst evolving content moderation policies and platform risks?

Explore how brands are responding to increasing concerns over ad placements in unsafe environments
Understand the latest advancements in verification technologies and platform-led safety measures
Gain insights into real-world strategies from brands and agencies ensuring media quality and transparency

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda