Programmatic Pioneers Connect EU 2025
5 - 6 November 2025
Hilton London Syon Park, Middlesex, United Kingdom
David Costa
Global Media Investment Lead HPDay 2 | 6th November
9:00 AM OPENING INSPIRING TALKS: From reflection to evolution: How has marketing reflected cultural shifts over time, and how can you now evolve to become future-focused sources of reassurance and growth in an anxious world?
- Identify cultural inflection points where marketing has historically mirrored society and shaped consumer expectations
- Evolve brand purpose from reflecting culture to actively providing stability, trust and reassurance in uncertain times
- Reimagine the role of marketing as a driver of resilience and growth in a world defined by volatility and disruption
11:35 AM PANEL DISCUSSION: Brand safety in a fragmented ecosystem: How can you leverage verification tools with real-time monitoring and reporting to ensure high-quality ad placements that safeguard media investments amidst evolving content moderation policies and platform risks?
- Explore how brands are responding to increasing concerns over ad placements in unsafe environments
- Understand the latest advancements in verification technologies and platform-led safety measures
- Gain insights into real-world strategies from brands and agencies ensuring media quality and transparency
Check out the incredible speaker line-up to see who will be joining David.
Download The Latest Agenda