Dan Larden
Head of Digital Marketing Enablement SkyDay 2 | 5th November
8:55 AM Chairperson’s Opening Remarks
10:10 AM Interview: AI Search Disruption: How can you Protect Reach, Maintain Performance and Stay Measurable as the Funnel Collapses?
- How AI-driven search and answer engines are collapsing traditional consideration and retargeting paths
- Where programmatic effectiveness is genuinely at risk — and where it becomes more valuable than ever
- The strategic shifts leading teams are making to protect reach, influence decisioning, and stay measurable
12:25 PM Fireside Chat/Audience Interactive: Investment Decisions That Matter: How can you Prioritise Spend, Cut Underperforming Investments and Balance Reach, Control and Compliance?
- How budget holders are deciding which identity solutions deserve long-term investment
- The trade-offs between control, reach, compliance, and cost in a post-cookie world
- What boards and finance teams now expect when funding first-party data strategies
3:00 PM Chairperson’s Closing Remarks
Check out the incredible speaker line-up to see who will be joining Dan.
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