Dan Larden

Dan Larden

Head of Digital Marketing Enablement Sky

Day 1 | 4th November

8:45 AM Chairperson’s Opening Remarks

9:20 AM Panel: Retail Media–Programmatic Integration: How to Can You Align Channels to Grow Revenue and Cut Wasted Spend?

  • Integrating retail media and programmatic without cannibalisation by aligning budgets, audiences, and channel roles to drive incremental performance—not overlap.
  • Discover how to unify cross-channel execution across targeting, creative, and reporting using retailer data signals to create a more cohesive and effective media strategy.
  • Understand how to prove true incremental impact beyond ROAS by designing measurement frameworks that capture halo effects, validate performance, and stand up to finance and leadership scrutiny.

11:35 AM Fireside Chat: Media Supply Path Optimisation: How Can You Remove Opaque Fees and Redundant Intermediaries to Reclaim 20% of Your Budget?

  • A step-by-step SPO approach to reduce unnecessary intermediaries
  • What we measured (and what we stopped measuring) to find waste
  • Lessons learned: partner alignment, contract changes, and internal buy-in

3:55 PM Working Group 3: MMM: Is MMM Delivering Real Value - or Just Replacing One Set of Problems With Another?

4:30 PM Chairperson’s Closing Remarks

Day 2 | 5th November

8:55 AM Chairperson’s Opening Remarks

10:00 AM Fireside Chat Interactive: AI Search Disruption: How can you Protect Reach, Maintain Performance and Stay Measurable as the Funnel Collapses?

  • How AI-driven search and answer engines are collapsing traditional consideration and retargeting paths
  • Where programmatic effectiveness is genuinely at risk — and where it becomes more valuable than ever
  • The strategic shifts leading teams are making to protect reach, influence decisioning, and stay measurable 

12:25 PM Interview: Investment Decisions That Matter: How can you Prioritise Spend, Cut Underperforming Investments and Balance Reach, Control and Compliance?

  • How budget holders are deciding which identity solutions deserve long-term investment
  • The trade-offs between control, reach, compliance, and cost in a post-cookie world
  • What boards and finance teams now expect when funding first-party data strategies 

3:00 PM Chairperson’s Closing Remarks

Check out the incredible speaker line-up to see who will be joining Dan.

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