• Integrating retail media and programmatic without cannibalisation by aligning budgets, audiences, and channel roles to drive incremental performance—not overlap.
• Discover how to unify cross-channel execution across targeting, creative, and reporting using retailer data signals to create a more cohesive and effective media strategy.
• Understand how to prove true incremental impact beyond ROAS by designing measurement frameworks that capture halo effects, validate performance, and stand up to finance and leadership scrutiny.

• A step-by-step SPO approach to reduce unnecessary intermediaries
• What we measured (and what we stopped measuring) to find waste
• Lessons learned: partner alignment, contract changes, and internal buy-in

Format: Audience votes on set questions; top ones asked to panel.  Facilitator coordinates the session and asks the top questions per voting system.

• Where programmatic teams are seeing growth beyond traditional display
• How iOS gaps are reshaping in-app reporting and strategy
• What's working in TTD/CTV ecosystems and what's not

• How AI-driven search and answer engines are collapsing traditional consideration and retargeting paths
• Where programmatic effectiveness is genuinely at risk — and where it becomes more valuable than ever
• The strategic shifts leading teams are making to protect reach, influence decisioning, and stay measurable 

• How budget holders are deciding which identity solutions deserve long-term investment
• The trade-offs between control, reach, compliance, and cost in a post-cookie world
• What boards and finance teams now expect when funding first-party data strategies 

• Decision framework: maturity, markets, talent and tech readiness
• How centralised buying models affect performance and agility
• What to measure: efficiency, quality, and operational risk