Programmatic Pioneers Connect EU 2025

5 - 6 November 2025

Hilton London Syon Park, Middlesex, United Kingdom

Clare O'Brien

Associate Media Advisor ISBA

Day 1 | 5th November

8:50 AM Chairperson’s Opening Remarks

9:20 AM FIRESIDE CHAT: Unlocking first-party data: How can you optimise data collection, activation, and compliance to maintain precision in your programmatic targeting?

  • Discover how leading advertisers are redefining first-party data strategies for precision targeting in a privacy-compliant way 
  • Explore the biggest challenges in consent management, omnichannel data integration, and leadership adoption 
  • Learn how brands are balancing customer trust with personalization and overcoming internal roadblocks to data maturity 


2:55 PM FIRESIDE CHAT WITH INTERACTIVE: Understanding retail media attribution: How to go beyond clicks and impressions to prove incremental sales and optimize campaign performance?

  • Learn how leading advertisers are redefining measurement frameworks to assess true incremental sales from retail media investments 
  • Explore challenges in retailer data maturity and how brands are working around data-sharing limitations 
  • Gain insights into the future of retail media effectiveness through closed-loop measurement and second-party data collaboration 


5:30 PM Chairperson’s Closing Remarks

Day 2 | 6th November

2:05 PM FIRESIDE CHAT: Beyond silos: How can brands evolve their approaches to omnichannel measurement as media becomes increasingly digital, interconnected and programmatically executed?

  • Explore best practices for integrating paid, organic, offline, and online attribution models 
  • Understand how brands are adapting measurement frameworks to prove the true incremental impact of programmatic 
  • Learn how leading brands are connecting first-party data with omnichannel insights to drive more effective campaign planning 


Check out the incredible speaker line-up to see who will be joining Clare.

Download The Latest Agenda