Chris Turner

Chris Turner

Managing Partner Essence Media

Day 1 | 4th November

9:20 AM Panel Interactive: Omnichannel Measurement Reset: How Can You Rebuild Broken Attribution to Deliver Provable, Incremental Insight Across Every Channel?

  • Where MTA still helps (and where MMM is better)
  • Integrating organic and direct channels into reporting without distortion
  • How retail media changes measurement and credit models 

Format: A panel discussion where experts share perspectives and debate ideas on stage (20 min), before opening the conversation to the audience for questions and shared insights (20 min).

Day 2 | 5th November

2:50 PM Townhall: Operating Model Decisions: How Can You Choose the Right In-House, Hybrid or Agency Model to Improve Performance and Increase Control?

  • Decision framework: maturity, markets, talent and tech readiness
  • How centralised buying models affect performance and agility
  • What to measure: efficiency, quality, and operational risk

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda