Programmatic Pioneers Connect EU 2025
5 - 6 November 2025
Hilton London Syon Park, Middlesex, United Kingdom
Chris Turner
Managing Partner, Head of Digital Investment EMN & Programmatic Services EM UK EssencemediacomDay 2 | 6th November
9:20 AM ALL-STAR FIRESIDE CHAT: AI’s double-edged sword: How can you maximize AI-driven efficiencies whilst ensuring transparency, accountability, and unbiased decision-making?
- Discuss how AI is reshaping programmatic targeting, fraud prevention, and campaign performance measurement
- Explore concerns around biased AI models and their impact on ad spend effectiveness
- Understand how brands can build internal AI expertise and challenge platform-defined metrics for better alignment with brand objectives
Following the sessions, you will then break out into a small group roundtable - Benchmark with your senior-level peers and have your pressing questions answered by speakers.
2:40 PM FIRESIDE CHAT WITH INTERACTIVE: Beyond silos: How can your brand build a unified omnichannel measurement strategy to optimize programmatic effectiveness across digital and offline channels?
- Explore best practices for integrating paid, organic, offline, and online attribution models
- Understand how brands are adapting measurement frameworks to prove the true incremental impact of programmatic
- Learn how leading brands are connecting first-party data with omnichannel insights to drive more effective campaign planning
Check out the incredible speaker line-up to see who will be joining Chris.
Download The Latest Agenda