Caroline Sajas

Caroline Sajas

SVP Sales Locala

Caroline Sajas is SVP Sales at Locala, a leading location intelligence and omnichannel advertising platform that helps brands reach and measure real-world audiences with precision. With more than 15 years of experience in digital media, adtech, and programmatic advertising, Caroline works closely with global brands and agencies to solve complex marketing challenges through data-driven audience strategies, local relevance, and measurable business outcomes.

Day 1 | 4th November

2:00 PM Keynote Presentation: Consumer Behaviours Are Changing Fast: How Are Your Media Strategies Adjusting Locally?

Through a client case study, Caroline will show how Locala combines AI, location intelligence and proprietary audience insights to optimise media planning, activation and campaign performance, improving targeting, customer acquisition and transparency.

  • What adaptive advertising is, and why planning around broad averages falls short when consumer behaviour differs from one zone to the next
  • A client case study: how a campaign was planned and activated zone by zone, and the results it delivered
  • A platform demonstration: the tools that turn zone-level insight into activation across the full funnel

Check out the incredible speaker line-up to see who will be joining Caroline.

Download The Latest Agenda