Programmatic Pioneers Connect EU 2025
5 - 6 November 2025
Hilton London Syon Park, Middlesex, United Kingdom
Barbara Piras
Head of Sales and Marketing TUIDay 1 | 5th November
9:00 AM OPENING CASE STUDY: Avoiding the digital backslide: How can you harness AI and emerging technologies to drive long-term strategic growth in digital marketing maturity and team performance?
- Explore how TUI is navigating the challenges of maturity regression, balancing the promise of AI and emerging technologies with the risks of innovation fatigue
- Learn practical approaches to breaking through performance plateaus by embedding innovation into planning, measurement, and ways of working
- Discover how TUI is continuously pushing the horizon of maturity: Unlocking long-term growth through resilience, adaptability, and intelligent experimentation
Check out the incredible speaker line-up to see who will be joining Barbara.
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