Programmatic Pioneers Connect EU 2025
5 - 6 November 2025
Hilton London Syon Park, Middlesex, United Kingdom
Barbara Piras
Global Head of Digital Marketing TUIDay 1 | 5th November
9:40 AM CASE STUDY: Avoiding the digital backslide: How can you harness AI and emerging technologies to drive long-term strategic growth in digital marketing maturity and elevate brand performance?
- Discover how TUI is leveraging AI and emerging technologies to safeguard digital marketing investments and accelerate maturity across channels
- Explore actionable strategies to prevent digital regression by embedding AI into long-term planning, performance measurement
- Learn how TUI is aligning data, tech, and talent to unlock sustainable brand growth through intelligent automation and marketing innovation
Check out the incredible speaker line-up to see who will be joining Barbara.
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