Day 1 | 4th November
2:20 PM Case Study: CTV Buying Evolution: How to Use Broadcaster–DSP Partnerships to Scale Flexible Buying and Drive Growth
- Unlocking scalable CTV buying through DSP partnerships by enabling more flexible, non-guaranteed buying models that increase efficiency without sacrificing premium inventory access.
- How leading broadcasters are integrating with DSPs to expand demand, streamline activation, and meet advertisers where they already transact—while navigating challenges around control, data, and transparency.
- Exploring what's actually working in-market right now with real-world insights on PMP growth, cross-platform buying, and how programmatic CTV is evolving across the UK and Europe.
Check out the incredible speaker line-up to see who will be joining Alexandra.
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