Day 1 | 4th November
9:20 AM Panel Interactive: Omnichannel Measurement Reset: How Can You Rebuild Broken Attribution to Deliver Provable, Incremental Insight Across Every Channel?
- Where MTA still helps (and where MMM is better)
- Integrating organic and direct channels into reporting without distortion
- How retail media changes measurement and credit models
Format: A panel discussion where experts share perspectives and debate ideas on stage (20 min), before opening the conversation to the audience for questions and shared insights (20 min).
Check out the incredible speaker line-up to see who will be joining Alex.
Download The Latest Agenda