Programmatic Pioneers Connect EU 2025

5 - 6 November 2025

Hilton London Syon Park, Middlesex, United Kingdom

Alex Davies

Global Head of Paid Media Trustpilot

Day 1 | 5th November

12:10 PM PANEL DISCUSSION: Beyond last-click: How can you implement new attribution frameworks to measure programmatic’s true impact across digital and offline channels?

  • Explore alternatives to Google’s measurement frameworks and how brands are adapting 
  • Understand the role of omnichannel attribution in proving the effectiveness of programmatic 
  • Learn how advanced analytics, are reshaping media investments 


Day 2 | 6th November

3:00 PM CASE STUDY: From outsourcing to ownership: How to successfully bring programmatic in-house to drive greater control, transparency, and efficiency?

  • Gain insights from a leading advertiser that has built a scalable in-house programmatic operation 
  • Learn how in-housing impacts cost efficiencies, agility, and data ownership 
  • Discover the challenges in talent acquisition, tech stack selection, and organizational alignment—and how to overcome them 


Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda